The Best Free SEO Tools for 2023 

Looking to get started with SEO in 2023? We've collected a selection of the best free SEO tools available to help you maximize your website’s performance. Whether you’re just getting started or are an experienced user, these go-to platforms can provide everything from easy-to-learn features for beginners to advanced data analysis for experts.

Google Search Console

Google Search Console is a free tool that provides website owners with detailed data and insights about their website’s search engine performance. It shows you which queries brought users to your site, which web pages are ranking for particular keywords, what are the highest and lowest ranking pages, and more. With this information, you can make tweaks to your site to further increase your SERPs!

Google Analytics.

Google Analytics is a free analytics tool that provides website owners easy-to-understand reports on website traffic and performance. This data can be used to identify patterns in user behavior which can then be leveraged to help improve user experience and SEO performance. Not only can GA show you where users are coming from, but it can also identify the most popular content and key pages that may have been previously overlooked.

Moz's Open Site Explorer

Moz’s Open Site Explorer is the go-to free tool for website owners who want to measure and monitor their page authority, domain authority, and backlink profile. OSE allows you to track link sources, compare competitor links, and even generate reports on past performances. Additionally, you can use this tool to analyze a specific url or overall website presence — making it an invaluable part of any SEO strategy.

SEMrush Keyword Research Tool

The SEMrush Keyword Research Tool is a great way to help you find the best keywords for your content — allowing you to maximize traffic and sales. It can provide accurate keyword difficulty analytics, organization of keyword research results, keyword clusters, related keywords and terms from various sources, metrics from Google AdWords or CPC Map, and much more!

Ahrefs

Ahrefs is a powerful content analysis tool that allows you to conduct in-depth keyword and competitor research, measure SEO performance and track the overall success of your SEO strategies. With it, you can easily identify which keywords are driving traffic to your competitors’ pages, so you can optimize your own page for high-ranking results. Ahrefs's various ranking algorithms also help you accurately determine how to structure content for maximum visibility and engagement.

Yoast SEO

Yoast SEO is one of the most popular and effective search engine optimization (SEO) tools available on the market. Boasting over 4 million active users, Yoast SEO can help you discover keywords and optimize content for ranking in Google’s Search Engine Results Pages (SERPs). Also included are proprietary features such as keyword suggestion tools, an editing assistant to prevent duplicate content, an accessibility checker to keep your website’s content accessible to all audiences, and structured data support. With Yoast SEO’s easy-to-use interface and comprehensive analytics, it’s no wonder it’s a top choice among digital marketers.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is an easy-to-use website crawler that offers a range of features for helping you optimize your website’s content. It can detect and identify broken links, discover pages with duplicate titles or descriptions, generate XML sitemaps, examine page loading speeds, and analyze redirects. It also provides access to data on your HTML, CSS, and JavaScript code. Screaming Frog SEO Spider is the perfect tool for breaking down large websites into smaller bits so you can find opportunities for improving the user experience as well as boosting SEO performance. Plus, it’s free if you have fewer than 500 URLs.

Keyword Everywhere

Keyword Everywhere is another great free tool that helps you quickly find the best keywords to use in your content. This tool works by showing popular keywords related to your search query at the top of its results. It also shows trend data for those search terms so you can understand more about how those words are being used.

SEO Quake Browser Extension

SEO Quake is a browser extension that can provide an on-the-spot evaluation of any website you visit. This simple yet powerful tool allows you to quickly analyze the domain authority, page authority, and other associated metrics such as backlinks, traffic sources, and more. It takes snapshot comparisons of different web pages so you can easily identify which websites your competitors are using to rank higher in the search engine results pages.

SERP Simulator

SERP Simulator is a free SEO tool that simulates how Google will view and index content on your website. It has an easy-to-use interface that allows you to check the visibility of a page based on keywords, giving you insight into how your content will appear in search engine results pages. With SERP Simulator, you can test and refine titles, meta descriptions, robots tags, and more – all to ensure that your content is optimized for success!